With their agricultural backgrounds and specialised research skills, Ag Econ’s partners are accomplished at tailoring messages to any audience. Supported by a team of specialists, outputs are of the highest quality.

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Jon Welsh | Partner

With a reputation as the ‘weather man’ Jon’s fortnightly e-news the Moisture Manager now reaches much further than the target audience of the cotton industry. Jon’s specialised skills include evaluating investment risk and farm technologies as well as analysing and communicating the cyclical nature of key climate influences. Jon has 20 years livestock and grain production experience and is an alumnus of the Rabobank Executive Development Program. As a project lead of the Cotton RDCs extension partnership with the Department of Agriculture from 2013-2017, Jon successfully delivered over 150 engagement activities, 50 publications including peer reviewed journal papers and book chapters. Jon is recognised in the 2018 Deans Honours list for excellence in the Faculty of Veterinary and Animal Sciences at the University of Melbourne on completion of post-grad studies. He enjoys playing tennis, coaching his two boys junior rugby on weekends and is easily distracted by farming when time permits.

George Revell

George Revell | Partner

George has a Bachelor of Agricultural Economics, a Master of Business, and a proven track record of detailed and objective economic analysis in the agricultural sector. George specialises in investment impact assessments to support improved investment decision making, including in both an ex-ante and ex-post setting. Most recently for Hort Innovation and the Australian Meat Processors Corporation, George has applied a range of analytical techniques to evaluate economic, environmental and social impacts across hundreds of investments in agritech and productivity, biosecurity, genetics and breeding, leadership and training, market development, and marketing. George has a detailed understanding of the Council of Rural RDCs Impact Assessment Guidelines and Principles, and a strong focus on engaging widely with stakeholders to understand and communicate the drivers of investment success. Originally from a mixed cropping and grazing property in north-west NSW, George is currently based in Sydney with his wife and son.

Janine Powell

Janine Powell | Partner

Specialising in investment and impact analyses, feasibility of new technologies and whole farm modelling, Janine’s recent focus has been on incorporating renewable energy technologies into irrigation and broad acre farming to improve productivity and sustainability. Janine is currently furthering her economic skills with post-grad studies at the University of Western Australia. With her family Janine runs a mixed cropping farming business which includes broad acre irrigated, dryland and livestock enterprises.  A 4th generation farmer, she grew up on a mixed farming enterprise near Wee Waa, NSW and worked for the cotton merchant Namoi Cotton for 5 years buying cotton. As a research economist with NSW DPI (2008-2016), Janine developed high level skills as an agricultural economist and gained experience in multi-disciplined projects including CRC’s and ACIAR. She enjoys the wide-open spaces of living in ‘The West’, but also planning the next holiday adventure with her husband and young family.


Alexandra Wilson | Communications and policy

A number of rural and regional communications roles have developed Alex’s exceptional ability to present research and policy in a way that all readers find interesting. Underpinned by a BA Communications (Journalism), her skills in developing messages for both government and rural stakeholders were refined working in both politics and health. Alex and her family live near Wee Waa, NSW where they run a mixed farming enterprise. 

Alys Marshall | Occasional writer

Currently completing her duel bachelor of journalism and communications at the University of Queensland, Alys has a keen interest in Agri communications. Growing up on a large livestock and cropping farm in NW, NSW has given Alys an excellent understanding of all things rural.